Hotline: 'Change4life' campaign comes under fire

campaignlive.co.uk, Friday, 23 January 2009 12:00AM

M&C Saatchi's anti-obesity campaign, "Change4life", has come under fire after the Advertising Standards Authority received five complaints that the ad contained inaccurate information.

The complaints surrounded the veracity of the statement that 90 per cent of children are at risk of obesity, as well as the implication that obesity could lead to type 1 diabetes as well as type 2.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs