Diary: Oli Beale takes Branson to task over bad bhajis
campaignlive.co.uk, Friday, 30 January 2009 12:00AM
The last person the WCRS creative Oli Beale expected to be calling him at 8pm last Friday was the Virgin boss Richard Branson.
But his letter of complaint over the disgustingly way-below-low standard of food on a flight back from Mumbai had reached the big man himself.
Picture the scene. Branson and his wife are hosting a dinner party when he pulls out Beale's letter and reads it out to snorts and shrieks of laughter from his guests.
After he finishes reading the six-page letter (with pictures), Branson's wife, Joan, persuades him to call Beale and apologise. Cue Beale on Oxford Street, ducking into - of all places - McDonald's to take the call. In the letter, Beale describes in detail the "delights" he was served up on the ten-hour-and-25-minute "culinary journey of hell". Branson, to his credit, apologised profusely for the meal, which included bhajis and custard, a plateful of mustard and a "sponge shaft", and offered some as-yet-undefined compensation.
Beale's letter has since gone viral and he is now even in talks with a national newspaper about writing an "expose" of his experience.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Comms Planning Director Aspire £45000.00 - £48000.00 per annum, London
- Global Account Director Aspire £50000.00 - £60000.00 per annum, London
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief
- Phones4u goes into administration