Diary: Oli Beale takes Branson to task over bad bhajis
campaignlive.co.uk, Friday, 30 January 2009 12:00AM
The last person the WCRS creative Oli Beale expected to be calling him at 8pm last Friday was the Virgin boss Richard Branson.
But his letter of complaint over the disgustingly way-below-low standard of food on a flight back from Mumbai had reached the big man himself.
Picture the scene. Branson and his wife are hosting a dinner party when he pulls out Beale's letter and reads it out to snorts and shrieks of laughter from his guests.
After he finishes reading the six-page letter (with pictures), Branson's wife, Joan, persuades him to call Beale and apologise. Cue Beale on Oxford Street, ducking into - of all places - McDonald's to take the call. In the letter, Beale describes in detail the "delights" he was served up on the ten-hour-and-25-minute "culinary journey of hell". Branson, to his credit, apologised profusely for the meal, which included bhajis and custard, a plateful of mustard and a "sponge shaft", and offered some as-yet-undefined compensation.
Beale's letter has since gone viral and he is now even in talks with a national newspaper about writing an "expose" of his experience.
This article was first published on campaignlive.co.uk
- Digital Account Manager Tarsh Lazare Marketing Recruitment £29,000 - £37,000 + Benefits , London (Central), London (Greater)
- Research Director Tarsh Lazare Marketing Recruitment £50,000- £59,000 + Benefits, London (Central), London (Greater)
- Global Insight Manager, Digital Ball & Hoolahan £50,000 + Car/Car Allowance, London (Greater)
- Global Digital Analyst Ball & Hoolahan £60,000 per annum + Car/Car Allowance, London (Greater)
- Advertising Specialist Ball & Hoolahan £33,000 per annum , West Midlands Region
Agency: McCann Erickson
- Watch: The Post Office's first Christmas TV campaign in five years
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad