Men dressed as Tic Tacs re-enact missed Everton goal
By Kate Nettleton, campaignlive.co.uk, Wednesday, 11 February 2009 06:10PM
LONDON - By way of an apology, Tic Tac has recreated the winning Everton goal that football fans were deprived of last Saturday during the FA cup replay against Liverpool.
Due to a technical error with ITV's automated advertising system, a Tic Tac ad interrupted the match just as the crucial goal was scored.
Although Michael Grade, ITV's chairman, has subsequently apologised for the error, WCRS, Tic Tac's agency, felt it was necessary to re-create the magic of Dan Gosling's goal using men dressed in Tic Tac outfits.
The 20-second viral, which launches tonight, sees two teams of orange and lime Tic Tacs re-enact the goal on a freezing cold day on the Hackney Marshes, in a bid to give a "little lift" to the disappointed football supporters.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Paid Social Manager Lipton Fleming £32000 - £42000 per annum + excellent benefits, London
- Events Marketing Manager Stopgap £40000 - £50000 per annum, London
- Head of Brand Marketing Stopgap £60000 - £70000 per annum + benefits, Surrey
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart