Agency: Bartle Bogle Hegarty
By Kate Nettleton, campaignlive.co.uk, Friday, 13 February 2009 11:55AM
As well as being briefed to produce a launch campaign, Fallon, which picked up the business without a pitch, will also take responsibility for brokering relationships with potential brand partners, sponsors and advertisers.
The site, www.theauteurs.com, carries a library of acclaimed feature-length films from across the globe that users can watch in full-screen format.
It also hosts editorial coverage in ‘The Notebook’ section, which includes live festival coverage, interviews, reviews and articles written by film critics, filmmakers and users.
This article was first published on campaignlive.co.uk