Rooney "nutmegged" by teenager in Nike viral

By Kate Nettleton, campaignlive.co.uk, Tuesday, 17 February 2009 03:45PM

LONDON - Wieden & Kennedy has seeded a viral teaser for its new Nike 5 campaign, featuring a teenage kid "nutmegging" Wayne Rooney.

Rooney... Nike viral

Rooney... Nike viral

The short film, shot as if it was captured using a mobile phone, sees Rooney and Rio Ferdinand playing a five-a-side match with some teenage kids.

When one of the youngsters nutmegs Rooney, kicking the ball between his legs, Ferdinand breaks out in uncontrollable laughter.

The 30-second film, which acts as a teaser for the Nike 5 campaign set to break next week, ends with the strap line "show Your 5" and drives viewers to the Nikefootball.com website.

Nike 5 is a nationwide, Nike-backed five-a-side football tournament that will launch on February 20.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs