Diet Coke ad starring Duffy: Watch it here

By Kate Nettleton, campaignlive.co.uk, Wednesday, 18 February 2009 04:45PM

LONDON - Diet Coke is unveiling its new ad campaign featuring the Brit-award nominated singer Duffy during ITV's coverage of the awards tonight at 21.58pm.


The 60-second ad, which will also run across Europe, was created by Mother and features the Welsh singer taking a "Diet Coke break" before performing a gig.

During her break, the singer takes a sip of the drink before riding around on a bike and singing a cover of the Sammy Davis Jnr song I Gotta Be Me.

The ad, which marks a departure from Diet Coke's series of "hunk" ads, aims to show an image of women as strong, confident and in control.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Account Director Gemini Search £42000.00 - £50000 per annum, City of London