In partnership with Glamour magazine, RMG has created a new area on the Rimmel website that will be regularly updated throughout London Fashion Week, which begins today and runs until Wednesday 25 February.
Each day, Rimmel will give a London resident a makeover with a look straight from the catwalk, with video demos on the styles available on the website.
The site is targeted primarily at women aged 20-35 who take a keen interest in the latest trends and regularly experiment with their looks.
Nima Yassini, the head of digital at RMG Connect, said: "The fashion week videos are a great extension of the new website design, and offer users a great interactive experience on the site."
Alana Hands, the UK brand manager at Rimmel, said: "We are thrilled with RMG Connect's latest site developments, which will allow our users to mimic designer looks just moments after they have appeared on the catwalk."
Rimmel London promotes styles from London Fashion Week
by Matt Williams, Campaign, 20 February 2009, 11:15am
LONDON - Rimmel London is offering its consumers a chance to sample the styles from London Fashion Week with a new digital campaign created by RMG Connect.
Rimmel... new campaign
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