By Noel Bussey, Campaign, Monday, 23 February 2009 08:00AM
Constructed in a piazza in Venaria, near Turin, the ad begins with the zoetrope, which is covered in red lights, beginning to spin.
As it speeds up, images of Kaka appear as a crowd of locals watch in amazement. The ad ends with the line: "The smoothest picture ever."
The ad will be rolled out in Asia over the next month, and is due to break in the UK in early April.
This article was first published on Campaign
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.