David Beckham clips used in Chinese sex drug ad

 

LONDON - Clips of football star David Beckham have been used without permission in a Chinese ad promoting a sex drug.

Top 10 surreal ads

Top 10 surreal ads

Campaign's pick of the most surreal TV ads

Best of Droga5

Best of Droga5

View some of the agency's best work, following accolades at the D&AD Awards

Digital Britain

Digital Britain

What's in the report?

Tony Davidson and Kim Papworth

Tony Davidson and Kim Papworth

The best work from the W&K creative team

Creative poses

Creative poses

Top London creatives strike a pose for D&AD New Blood

Top 10 Mother Orange Gold Spots

Top 10 Mother Orange Gold Spots

Campaign's pick of Mother's Orange Gold Spots

David Beckham...clips used in Chinese sex drug ad
David Beckham...clips used in Chinese sex drug ad

The ad shows clips of Beckham playing football, along with clips of the former Manchester United star with his voiced dubbed by Chinese voices.

In the 30-second spot, for USA Selikon, Beckham is shown with his wife Victoria.

He appears to say: "Want to know how I can keep being strong and running on the football field?

"USA Selikon capsules help me a lot. It's also the secret weapon with which I can satisfy Victoria."

According to reports, the series of ads, which also has versions featuring Sean Connery and Keanu Reeves, were approved by Chinese authorities.

In the past, Brazilian football stars Ronaldinho and Ronaldo have had their images used in ads for computers and lozenges.

X

You must log in to use Clip & Save

 
 

All Comments

Rovers Return - 23 February 2009

oh dear!

 

Your Comment

 
 
 

To post comments please log in here.

 
 
Search More Jobs

Email Bulletins

You can sign up here for our email bulletins. Enter your email address, select the bulletins you are interested in and click Subscribe.

Preview
Preview
Preview
 

Christmas ads 2009

Christmas ads 2009

View this year's crop of festive ads

ADdicts cartoons

ADdicts cartoons

Gallery of cartoons published each week in Campaign

Public View

Public View

What does the public think of the latest ads?

Viral View

Viral View

Best of the latest ad virals

Promotion - Integration Essays

Promotion - Integration Essays

Watch videos of Integration Essays 2009 contributors

Campaign Awards Fight

Campaign Awards Fight

Pit two industry creatives against each other

House of Cards

House of Cards

Gallery of images from Leo Burnett's Shelter exhibition

 

In Print

Cover Latest issue: 5 March 2010Subscribe
 

Poll

Will 2009 go down as the year media sold itself short?