Campaign gathered the exclusive group last week at a dinner sponsored by management consultancy Accenture.
Guests included Phil Rumbol, UK marketing director of Cadbury, Will Harris, marketing director of Nokia UK, Ian Armstrong, manager of customer communications at Honda UK, David Radford, group marketing director of Liverpool Victoria.
Watch the video to see the marketers' predictions and tips on surviving the recession.
Campaign video - top marketers assess the recession
by Staff, Campaign, 25 February 2009, 10:15am
LONDON - Leading marketers have told Campaign.tv that the recession will concentrate the minds of both clients and agencies.
All Comments
kieron roe - 26 February 2009
Is a lavish dinner party really the best place you could think of to discuss recession?
People are losing their jobs and you sit there smirking into your hors dourves, swilling champagne and spouting painfully cliche'd jargon. All the while arrogantly assuming that the industry faithful will, as ever, lap up your drivle like baby birds lapping vomit from their mother's mouth.
Seriously?
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