In association with
Tesco Direct 'affair' by The Red Brick Road
Campaign Work, Thursday, 26 February 2009 01:54PM
The Red Brick Road has launched a new 50-second TV spot for Tesco Direct.
The idea behind the campaign is to surprise consumers with the sheer variety and quality of items that are available from Tesco Direct's range.
The ad stars Martin Clunes and Fay Ripley and takes place at the couple's house, with Clunes announcing that he is leaving Ripley.
The ad is played as an over-the-top pastiche of the modern phenomenon of product placement.
It was written by Sam Cartmell, art directed by Jason Lawes and directed by Neil Harris out of Stink. The creative director was Paul Weinberger.
This article was first published on Campaign Work
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Marketing and Communications Manager University of Bath Starting from £37,756, rising to £45,053, Bath, Somerset
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- The role of private equity in adland
- Game Of Thrones actress stars in online Karen Millen campaign
- Aga targets city homes with cooker campaign
- Uncle Ben's launches YouTube cooking show