This campaign by St Luke's aligns the experience of Divine Fairtrade Chocolate to that of being in love. It uses straplines such as: "Like a whirlwind on affair but rather more ethical." The illustrations also reflect Divine's Fairtrade roots, consisting of symbols that can be found across crafts and fabrics in Ghana. The campaign runs in women's magazines and weekly supplements throughout March.
Released: 01 March 2007
Divine Fairtrade Chocolate 'like love only more so' by St Luke's
Average Rating:
Please login to rate this creative.
Credits
- Creative Type:
- Press
- Agency:
- St Luke's
- Advertiser:
- Divine Fairtrade Chocolate
ClientCharlotte Borger, head of communications at Divine ChocolateBriefPromote striking new packaging with a brand campaign which evokes the sensation of being in love.Creative agencySt Luke'sCopywritersEloise smith, Nat FrizziArt directorJamil BhattiPlannerSimon GottschalkIllustratorLinn OlofsdotterMedia plannerToby BowermanMedia agencyGoodstuff CommunicationsExposureMonthly magazines, national press, weekend supplements
Your Comment