LONDON - Lowe Bangkok has created a striking print campaign for the Exact brand of pregnancy tests featuring images of a naked woman.
The ads depict a rather novel way of trying to discover if you are pregnant in a bid to promote the "exact" result women get with the Exact Pregnancy Test.
Each execution, shot by the photographer Basil Childers, portrays the woman in a different position.
I think it's very interesting and unusual, but to the point - refreshing actually!
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