The spot, which was filmed using more than 200 of Toshiba's own Gigashot HD camcorders, has picked up the record for "The most moving image cameras used in a composite film shot".
The ad, which promotes Toshiba's Upscaling range of TVs, uses a 3D extension of the bullet-time technique made famous in the film The Matrix to create a "moving snapshot of time".
Grey developed the idea while the Hungry Man director, Mitch Stratten, created the technique.
Toshiba "timesculpture" ad entered into the Guinness Book of World Records
by Noel Bussey, Campaign, 10 March 2009, 10:20am
London - Grey London's "timesculpture" ad for Toshiba has made it into the Guinness Book of World Records.
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ormiston groove - 10 March 2009
Jesus, they'll give world records for anything now. In Norris McWhirter's day it was longest toenails, most sneezes and Roy Castle's trumpet. That was your lot.
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