The agency has placed stickers, designed to look like the warnings on the side of cigarette packets, on smoking sites all over London.
Each one has a joke on it, such as "I've got a suit made of crispy brown leaves. It's a bit last season though", and is branded with the Nicotinell "Have a joke, not a smoke" line.
Nicotinell plasters London with jokes for National No Smoking Day
by Noel Bussey, Campaign, 11 March 2009, 2:30pm
LONDON - Euro RSCG London has created an ambient campaign called "Have a joke, not a smoke" for Nicotinell, supporting National No Smoking Day today.
Nicotinell... new campaign
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