In association with
Coca-Cola "Max" by Tugboat Japan
By Kate Nettleton, Campaign Work, Thursday, 12 March 2009 03:45PM
Tugboat, the independent Japanese agency, has decked out toilet cubicles to resemble ski slopes in a bid to promote the Coca-Cola-owned energy drink Max.
The campaign, which aims to promote the extra sweet coffee drink amongst extreme sports enthusiasts, transforms the toilet cubicle so that the person sitting on the loo feels as though they are the top of a dramatic ski jump.
In order to target its key audience, Tugboat transformed the toilets of a number of major ski resorts, with branding on the toilet holder reading: "Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!"
This article was first published on Campaign Work
- Cross-Media Account Director - Film and Gaming Client's - Ã‚£45K Ultimate Asset Ã‚£40000 - Ã‚£47000 per annum, London
- Account Director, 12 month contract role, paying £50k pro rata - BTL / Integrated and retail role MODA consult Up to £50k, 12 month fixed term contract (pro rata salary), London (Central), London (Greater)
- Global Communities Officer Amnesty International UK £36,240 per annum, London (Central), London (Greater)
- Senior Brochure Artworker Purple Consultancy Ã‚£30000 - Ã‚£35000 per annum, London
- Freelance ACCOUNT DIRECTOR - integrated with Client side experience - London - 6-8 week contract Judi Patton up to £250 per day, London (Greater)