In association with
Coca-Cola "Max" by Tugboat Japan
By Kate Nettleton, Campaign Work, Thursday, 12 March 2009 03:45PM
Tugboat, the independent Japanese agency, has decked out toilet cubicles to resemble ski slopes in a bid to promote the Coca-Cola-owned energy drink Max.
The campaign, which aims to promote the extra sweet coffee drink amongst extreme sports enthusiasts, transforms the toilet cubicle so that the person sitting on the loo feels as though they are the top of a dramatic ski jump.
In order to target its key audience, Tugboat transformed the toilets of a number of major ski resorts, with branding on the toilet holder reading: "Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!"
This article was first published on Campaign Work
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Interim Senior Marketing Manager - Campaigns Tarsh Lazare Marketing Recruitment To £60,000 plus benefits, London (Central), London (Greater)
- International Brand Manager Tarsh Lazare Marketing Recruitment To £55,000 plus benefits, London (Central), London (Greater)
- Brand Marketing Manager Tarsh Lazare Marketing Recruitment £40,000 - £43,000 plus benefits, London (Central), London (Greater)
- Junior Brand Manager Tarsh Lazare Marketing Recruitment £Attractive, London (North), London (Greater)
- Age UK launches 'no friends' ads in response to Facebook campaign
- Pizza Hut launches Classic Crust with TV campaign
- Fold7 splits with Gocompare.com amid talk of Gio Compario's return
- Lurpak rolls out jazz teaser by Juan Cabral
- Kate Robertson steps down from Havas
- Ronseal claims to ditch 'does exactly what it says on the tin' strapline