In association with
Coca-Cola "Max" by Tugboat Japan
By Kate Nettleton, Campaign Work, Thursday, 12 March 2009 03:45PM
Tugboat, the independent Japanese agency, has decked out toilet cubicles to resemble ski slopes in a bid to promote the Coca-Cola-owned energy drink Max.
The campaign, which aims to promote the extra sweet coffee drink amongst extreme sports enthusiasts, transforms the toilet cubicle so that the person sitting on the loo feels as though they are the top of a dramatic ski jump.
In order to target its key audience, Tugboat transformed the toilets of a number of major ski resorts, with branding on the toilet holder reading: "Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!"
This article was first published on Campaign Work
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- FABULOUS FREELANCERS? Look no further! Barker Graves Up to £250/day, central london
- Creative Artworker become £28K, Central London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- iProspect appoints chief media officer among four senior hires
- Dove launches first cinema campaign with 'real beauty' sequel