Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Alexandr the meerkat launches blooper viral
By Noel Bussey, campaignlive.co.uk, Wednesday, 18 March 2009 10:30AM
LONDON - VCCP has launched a viral campaign for Comparethemarket.com made up of bloopers featuring Alexandr, the cravat-wearing meerkat owner of comparethemeerkat.com.
Comparethemarket.com... viral
The viral features outtakes from the TV campaign showing Alexandr getting lines wrong, slipping and banging his head and being caught looking at a naughty meerkat porn site.
Traffic to the comparethemeercat.com website increased by 100 per cent on the release of the viral, which was seeded through Twitter and Facebook.
This article was first published on campaignlive.co.uk
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