E.ON appoints DLKW to £20 million ad account
By Matt Williams, campaignlive.co.uk, Thursday, 19 March 2009 09:45AM
LONDON - E.ON has appointed Delaney Lund Knox Warren & Partners to its £20 million advertising account.
The agency won the business following a final shootout against DDB. WCRS, the other agency on the shortlist, was eliminated at an earlier stage.
The pitch was handled by Agency Insight, and was led by Jeremy Davies, E.ON's director of brand and communications, who moved to the company from the Santander-owned bank Abbey in May last year.
E.ON called a pitch for its advertising account in January this year.
The energy provider stated at the time that it was looking to cut costs and spend in 2009 and hone its communications strategy by giving its advertising a more retail focus.
In February, E.ON parted company with incumbent TBWA\London, after the agency failed to make the shortlist stage.
TBWA\ had been working with the brand since 2007, and will continue to produce work for E.ON's FA Cup sponsorship until the final of the competition in May.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Client Development Manager Stopgap £40000 - £45000 per annum + bonus, London
- Client Development Director - Loyalty - London Stopgap £55000 per annum + bonus, London
- Head of Campaign Management Stopgap £65000 - £70000 per annum, London
- Senior Data Analyst Direct Recruitment £40,000 - £45,000, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition