MPs demand ASA put at heart of 'greenwash' policing

By Staff, campaignlive.co.uk, Monday, 23 March 2009 09:30AM

LONDON - MPs today recommended giving the ASA more training and powers to help police 'greenwashing' claims by advertisers.

Environment...MPs call for greater regulation of ad claims

Environment...MPs call for greater regulation of ad claims

The House of Commons environmental audit committee today released a report after investigating misleading environmental claims.

It called for the government to examine the case for a universal labelling scheme, as well as calling for the ASA to be given adequate powers.

It said: "(The Government) should provide Trading Standards and the ASA with the training, resources, powers and sanctions required to review all instances of dubious environmental claims."

This article was first published on campaignlive.co.uk

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