Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Staff, campaignlive.co.uk, Wednesday, 25 March 2009 12:00PM
Wallace...appears in nude with Gromit in npower ad
In the 30-second ad, by Beattie McGuinness Bungay, Wallace takes a shower, with Gromit working furiously in the basement stoking a boiler to keep the water warm.
But the clever hound then gets on the phone and calls out npower's hometeam to install a modern new boiler.
Bil Bungay, a founder of BMB, said: "Wallace was superb to work with, he admitted to having laid off the Wensleydale for a couple of weeks prior to the shoot and it showed.
"He looked pretty buffed for his age."
The ad, which airs on the evening of Saturday, aims to highlight how the company is aiming to make energy efficiency easy and fun.
This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…