Simpsons spoof viral of Adidas ad airs on TV
By Kate Nettleton, campaignlive.co.uk, Wednesday, 01 April 2009 09:45AM
LONDON - A Simpsons spoof viral of the Adidas "house party" ad launched on UK TV this week, after Adidas decided to run its own spot alongside the take-off.
The viral, promoting Sky1's 20-year partnership with The Simpsons, features clips of the cartoon characters partying to the song Begin by Madcon, which is used in the original ad. The spoof was created in-house.
Shots of the Simpsons playing instruments, dancing and swimming, bear striking similarities to the shots from the original spot, in which celebrities including David Beckham, Missy Elliott and Katie Perry celebrate at a raucous house party.
Since the spoof gained a significant online following, Adidas has decided to partner with Sky requesting that it run the spoof on TV alongside its original "house party" spot, which was created by Sid Lee.
The double ad broke during Sky1's showing of 24 this week, and it is understood that Sky will run the pair of ads again this weekend.
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Studio Manager Blue Skies Marketing Recruitment £29000 - £32000 per annum, Warwickshire
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure