Agency: BETC Euro RSCG
By Noel Bussey, campaignlive.co.uk, Thursday, 02 April 2009 07:00AM
The film, created by Grey, was directed by Joe Wright, the director of Atonement.
The ad, called "cut", was put together by a 50-strong crew, including the Oscar- nominated cinematographer Seamus McGarvey and the Bafta-nominated make-up and hair designer Ivana Primorac, who all gave their time for free, as did Wright and Knightley.
This article was first published on campaignlive.co.uk