BBC fears backlash over 'expensive' ad
By Kate Nettleton, campaignlive.co.uk, Thursday, 02 April 2009 07:00AM
LONDON - The launch of an ad for BBC Radio 1, created by Fallon, has been put on hold by the BBC because of fears of a backlash from licence-fee payers.
The BBC has yet to decide if it will ever air the ad, which promotes Radio 1's DJs, because it feels that the spot looks too expensive.
It is not known how much the film cost to produce, although it is understood that it did not attract an extravagant production budget.
Other BBC roster agencies have also expressed concerns that the BBC is asking them to produce work that "looks good, but not too good", in response to growing pressures that the licence fee is spent resourcefully during recession.
The news comes two days after a paper by the Centre for Policy Studies called for BBC funding to be cut.
A BBC spokeswoman said: "We are still working out the best way to play out the campaign to be most effective in reaching younger audiences.
"The production costs are in line with other BBC campaigns of a similar scale and we work hard to ensure we deliver good value for our marketing spend."
The last major ad push for Radio 1 was "meet the DJs", a campaign by Agency Republic, which ran in cinemas and online.
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Studio Manager Blue Skies Marketing Recruitment £29000 - £32000 per annum, Warwickshire
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure