BBC fears backlash over 'expensive' ad
By Kate Nettleton, campaignlive.co.uk, Thursday, 02 April 2009 07:00AM
LONDON - The launch of an ad for BBC Radio 1, created by Fallon, has been put on hold by the BBC because of fears of a backlash from licence-fee payers.
The BBC has yet to decide if it will ever air the ad, which promotes Radio 1's DJs, because it feels that the spot looks too expensive.
It is not known how much the film cost to produce, although it is understood that it did not attract an extravagant production budget.
Other BBC roster agencies have also expressed concerns that the BBC is asking them to produce work that "looks good, but not too good", in response to growing pressures that the licence fee is spent resourcefully during recession.
The news comes two days after a paper by the Centre for Policy Studies called for BBC funding to be cut.
A BBC spokeswoman said: "We are still working out the best way to play out the campaign to be most effective in reaching younger audiences.
"The production costs are in line with other BBC campaigns of a similar scale and we work hard to ensure we deliver good value for our marketing spend."
The last major ad push for Radio 1 was "meet the DJs", a campaign by Agency Republic, which ran in cinemas and online.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Agency Account Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Account Managers and Executives Needed Ultimate Asset £23000 - £25000 per annum + Excellent Benefits, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- Dove launches first cinema campaign with 'real beauty' sequel
- iProspect appoints chief media officer among four senior hires