campaignlive.co.uk, Thursday, 09 April 2009 07:00AM
The FMCG giant has put together a shortlist of agencies, which includes a mixture of advertising, direct marketing, digital, London-based and international shops.
It is not yet known whether the successful agencies will pitch for new projects in different markets, or against each other for existing pieces of business.
However, the review is not expected to affect existing pan-European agency relationships.
In January 2007, Bartle Bogle Hegarty won the European digital creative account for Lynx.
The brand also works with AKQA, which was appointed to the global Unilever roster in October 2007, and Agency Republic, which landed a digital brief in May 2006 to promote Lynx shower gels.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.