PepsiCo company sues Coca-Cola over Powerade advertising
By Noel Bussey, campaignlive.co.uk, Tuesday, 14 April 2009 09:40AM
NEW YORK - Stokely-Van Camp, the PepsiCo-owned company that manufactures Gatorade, is suing Coca-Cola in a trademark lawsuit over its Powerade ION4 sports drink advertising.
The lawsuit, which was filed by Stokely-Van Camp at the US District Court in Manhattan, alleges that the Powerade advertising touts the ION4 drink as "the complete sports drink" while claiming that Gatorade is "missing two electrolytes".
The lawsuit also accuses Coca-Cola of false advertising, trademark dilution, deceptive acts and practices, injury to business reputation and unfair competition.
Stokely-Van Camp, which secured the rights to produce Gatorade in 1967, was acquired by Quaker Oats in 1983, which became part of PepsiCo when the two companies merged in 2001.
This article was first published on campaignlive.co.uk
- Mid-weight Designer with super cool boutique agency Dahling Ltd £28-35k, London (East), London (Greater)
- Mid-weight or Senior Conceptual Creative Team Dahling Ltd £30-45k or £60-90k, London (East), London (Greater)
- Junior Conceptual Creative or a Junior Creative team- TOP BOUTIQUE CREATIVE AGENCY!!!! Dahling Ltd £20-25k, London (East), London (Greater)
- Project Manager - Client Side - Blue Chip - CRM, Data, Backend Salt £35000 - £45000 per annum + + Benefits +75% off travel , London
- CREATIVE SERVICES MANAGER (Brand Guardian, Marketing, Strategy) Creative Recruitment £40000 - £50000 per annum, Surrey