PepsiCo company sues Coca-Cola over Powerade advertising
By Noel Bussey, campaignlive.co.uk, Tuesday, 14 April 2009 09:40AM
NEW YORK - Stokely-Van Camp, the PepsiCo-owned company that manufactures Gatorade, is suing Coca-Cola in a trademark lawsuit over its Powerade ION4 sports drink advertising.
The lawsuit, which was filed by Stokely-Van Camp at the US District Court in Manhattan, alleges that the Powerade advertising touts the ION4 drink as "the complete sports drink" while claiming that Gatorade is "missing two electrolytes".
The lawsuit also accuses Coca-Cola of false advertising, trademark dilution, deceptive acts and practices, injury to business reputation and unfair competition.
Stokely-Van Camp, which secured the rights to produce Gatorade in 1967, was acquired by Quaker Oats in 1983, which became part of PepsiCo when the two companies merged in 2001.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Partnerships Manager Ball & Hoolahan £60,000 per annum, London
- Head of Marketing - Luxury Ball & Hoolahan £70,000 + benefits, London
- Brand Manager Ball & Hoolahan £38,000 per annum, South East
- Brand Communications Manager Ball & Hoolahan £40,000 + benefits, South East
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- International Women's Day: "my gender is irrelevant" says Lisa Thomas
- Omnicom Media Group buys Mobile5
- BBH launches sport division with Lawrence Dallaglio
- IPA's 2014 Women of Tomorrow competition winners revealed
- HSBC launches Hong Kong Rugby Sevens push