By Noel Bussey, campaignlive.co.uk, Thursday, 16 April 2009 08:40AM
It picked up the business following a pitch against BBDO, Y&R and McCann Erickson, the incumbent on the account.
Saatchi & Saatchi Geneva will handle the advertising business while Publicis Modem will work on digital.
Richard Pinder, the chief operating officer of Publicis Worldwide, who led the pitch alongside Pedro-Simko, the chairman of Saatchi & Saatchi Geneva, said: HP is an extremely long standing and highly valued client and we are delighted to be expanding our relationship across our home territories.
This article was first published on campaignlive.co.uk