Cristiano Ronaldo signs up as global ambassador for Castrol

By Ed Kemp, marketingmagazine.co.uk, Friday, 17 April 2009 01:00AM

LONDON - Reigning FIFA World Footballer of the Year, Cristiano Ronaldo, has today become the global ambassador for lubricants company Castrol.

Cristiano Ronaldo promotes Castrol

Cristiano Ronaldo promotes Castrol

The Portugal and Manchester United star has agreed a two-year deal with Castrol, which was a sponsor of UEFA Euro 2008 and is a partner for the 2010 FIFA World Cup in South Africa.

Ronaldo will now front a series of marketing campaigns to promote Castrol's premium oil brands, Castrol EDGE and Castrol Power 1.

The player is also sponsored by Nike. Last year, Ronaldo featured in a viral ad campaign in which he raced a Bugatti Veyron to promote the launch of the Nike Mercurial Vapor IV football boot.

This article was first published on marketingmagazine.co.uk

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