The Week: Advertising News - Aleksandr lands sidekick

campaignlive.co.uk, Friday, 24 April 2009 12:00AM

Aleksandr, the Russian meerkat mascot of comparethemarket.com, is joined by a nerdy sidekick, Sergei, in the latest TV spot of VCCP's "comparethemeerkat" campaign. The ad featuring Sergei, the head of IT at comparethemeerkat.com, breaks today (Thursday).

This article was first published on campaignlive.co.uk

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