By Colin Marrs, campaignlive.co.uk, Monday, 27 April 2009 10:55AM
The ad, which has shown in cinemas and online, features Knightley returning home from a film shoot, only to be beaten up by her boyfriend.
Grey is currently talking to the ad watchdog Clearcast about cuts that might allow the ad to be featured on TV.
Alice Shelley, the copy group manager at Clearcast, said: "The broadcasters’ feeling is that it is too hard-hitting for TV, even with a watershed restriction."
Chris Hirst, Grey London's managing director, told Campaign: "We have been in discussions with Clearcast about showing this ad on TV but we are in no rush.
"We are relying on free media space for this ad, and so far we have not agreed any with any TV channels."
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.