Keira Knightley Women's Aid ad 'too violent' for broadcasters
By Colin Marrs, campaignlive.co.uk, Monday, 27 April 2009 10:55AM
LONDON - Broadcasters are refusing to show Grey London's hard-hitting ad for Women's Aid, starring Keira Knightley, due to the level of violence.
The ad, which has shown in cinemas and online, features Knightley returning home from a film shoot, only to be beaten up by her boyfriend.
Grey is currently talking to the ad watchdog Clearcast about cuts that might allow the ad to be featured on TV.
Alice Shelley, the copy group manager at Clearcast, said: "The broadcasters’ feeling is that it is too hard-hitting for TV, even with a watershed restriction."
Chris Hirst, Grey London's managing director, told Campaign: "We have been in discussions with Clearcast about showing this ad on TV but we are in no rush.
"We are relying on free media space for this ad, and so far we have not agreed any with any TV channels."
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Client Sales Executive - Untapped, unlimited potential! Ultimate Asset £20000 - £40000 per annum + Excellent Benefits, City of London
- Head of Digital MCG Associates Very Attractive Tax Free Package, Dubai - UAE
- Marketing Manager - Youth Brand Ball & Hoolahan £55,000 + Car/Car Allowance , South East England
- Consumer & Shopper Insight Controller FMCG - URGENT NEED Tarsh Lazare Marketing Recruitment £60K-£65K + Car Allowance + Bonus, North of London/Herts
- Facebook IQ reveals marketing to millennials is flawed
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Vizeum retains £14m AB InBev in the UK and adds European markets
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- Guardian joins forces with Telegraph for media planning tool