Spike wins Virgin Media digital advertising account
By Caroline Lovell, campaignlive.co.uk, Tuesday, 28 April 2009 11:10AM
LONDON - Virgin Media has appointed Spike as its retained digital agency after a competitive pitch.
Virgin Media, which does not have a digital incumbent in place, called the pitch in November.
The company will also work with Saint, Rainey Kelly Campbell Roalfe\Y&R’s digital arm, on integrated campaigns, and the in-house design and branding agency Start. All three agencies will work on separate digital projects.
Spike, part of the Cossette Communication Group, will also provide consultation across Virgin Media’s marketing and communications.
Ashley Stockwell, the executive director of brand and marketing at Virgin Media, said: "Our agencies have a very strong understanding of the Virgin brand and will help us bring our products and services to life online, from ultrafast broadband to great TV content and innovative mobile services."
Richard Neville, the managing partner of Spike, added: "We’re looking forward to working with Virgin Media and implementing a clear digital strategy. By building a distinctive presence and driving direct response, we can help Virgin Media speak to people in a very relevant and brand-led way."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Planner Buyer - Revolutionary Media Agency!! Ultimate Asset £22000 - £25000 per annum + Bonus + Benefits , City of London
- Marketing Manager Dot-Gap £30k, London (Central), London (Greater)
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief