By Joe Thomas, marketingmagazine.co.uk, Wednesday, 29 April 2009 04:30PM
CMW already works on the Peugeot account, which is sister company to Citroen. The agency also holds the Lotus below-the-line account.
The pitch was called after the incumbent, Kitcatt Nohr Alexander Shaw, picked up the Toyota business.
Citroen UK said at the time that Kitcatt Nohr had resigned the business by mutual consent, and the car manufacturer would be looking for an agency with non-conflicting arrangements.
This article was first published on marketingmagazine.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.