Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Diffiniti's Robert Horler appointed managing director of Carat
By Tristan O'Carroll, mediaweek.co.uk, Thursday, 30 April 2009 11:05AM
LONDON - Digital media agency Diffiniti is on the hunt for a new managing director, after Robert Horler was named new managing director of Carat UK, replacing Neil Jones who joined News International in March.
Robert Horler: new managing director of Carat (photo: Phil Rudge)
At Carat, Horler will work with Steve Hobbs, who retains his role as the agency's deputy managing director.
Horler founded Diffiniti as managing director in 2004 and has since expanded the Aegis Media-owned online planning and buying specialist to handle clients such as Sky Digital and Aviva.
Prior to his time at Diffiniti, Horler spent five years at Carat UK, establishing its interactive business.
Aegis insisted Diffiniti remains central to its overall digital media offering, adding that an announcement regarding Horler's successor at Diffiniti would be made separately.
Nigel Sharrocks, chief executive officer, Aegis Media UK, said Horler's "strategic thinking and business acumen" will be key to Carat UK's future.
Media Week revealed in January that Jones was to leave the agency after 18 years to become director of commercial strategy at News International.
In his new role, Jones is responsible for developing innovative ways of trading that look beyond traditional space sales, working with News International's head of trading, Dominic Carter.
This article was first published on mediaweek.co.uk
Additional Information
Campaign Jobs
- Digital Account Director Dot-Gap £38k, Central London
- Search Account Director Dot-Gap £43k, Central London
- Social Media Manager Dot-Gap £35k, Central London
- Broadcast Planning & Buying - Senior Management Position PFJ £70000 per annum, London
- Digital Media Manager - Client side - Entertainment PFJ £45000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
