VCCP's Comparethemarket ads cause surge in meerkat pet requests
By Kate Nettleton, campaignlive.co.uk, Tuesday, 05 May 2009 03:30PM
LONDON - BBC Look North has produced a news report encouraging people not to purchase meerkats as pets after the VCCP comparethemarket.com ads reportedly lead to an increased interest in the animals.
The report, by Damian O'Neil, features a meerkat breeder explaining that he had recently had a visit from a woman seeking advice on how to care for the animals after purchasing two as pets at £500 per animal.
Referencing VCCP's Russian meerkat Aleksandr Orlov as the cause for the surge in popularity of the animal, the report goes on to explain that they are not suitable as indoor pets.
A Russian voiceover explains: "I am a meerkat. Do not confuse me with a hamster. Keep me as a pet and I will destroy your home."
The video report also features a couple who describe themselves as being "addicted" to the animal after seeing the ad featuring Aleksandr.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Business Development Director Newcastle Gateshead Initiative £50-60k plus benefits, Gateshead, Tyne and Wear / Newcastle Upon Tyne, Tyne and Wear
- Marketing Manager Nu Creative Talent £26500.00 - £33000.00 per annum + excellent benefits, Hertfordshire
- Midweight-Senior Creative Team Major Players £50000 per annum, London (Central), London (Greater)
- Account Director Stopgap £40000 - £45000 per annum, Winnersh, Berkshire
- Samsung calls global advertising and media review
- Watch the first YouTube clip, nine years on
- British Airways moves paid search account to Forward3D
- Post Office reviews advertising, DM and digital accounts
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Yahoo hosts exclusive X-Men: Days of Future Past films