.jpg "Coca-Cola 'Bring Me Sunshine', by Mother")
The ad, featuring a specially commissioned track by Calvin Harris, will break on 31 May.
The spot, entitled yeah yeah yeah, la la la, features a magical organ filled with strange furry creatures that burst into song after being fed the soft drink.
The 30- and 60-second TV executions will be supported by outdoor advertising, on-pack promotions and a limited-edition glass bottle.
Furry creatures star in Coca-Cola summer campaign
by Kate Nettleton, campaignlive.co.uk, 07 May 2009, 07:00am
LONDON - Coca-Cola is replacing its long-running strapline "The Coke side of life" with "Open happiness" in a summer-themed TV campaign by Mother.
All Comments
Richard Hayter - 07 May 2009
It's a laugh, innit? Must have taken Calvin Harris all of 15 seconds to write the song.
Ad cruncher - 07 May 2009
I didnt laugh, what a load of rubbish. I guess this an example of someone trying to "do" a gorilla and getting it very wrong. Whats up with Mother? First Duffy and then this...
Rob Garner - 07 May 2009
Will Coke ask for their money back? Yeah, yeah, yeah.
And remember, don't feed those critters after midnight...
Barack Obama - 07 May 2009
This ad surely has the power to get under-18s very excited about the brand. Not that it is deliberately aimed at them, I am sure...
Noel Bussey - 07 May 2009
The creatures are a stroke of brilliance, but the ad wastes the chance to do something good with them
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