Abbott Mead Vickers BBDO creates nostalgic ad for Sainsbury's 140th birthday
By Noel Bussey, campaignlive.co.uk, Thursday, 07 May 2009 06:00AM
LONDON - To celebrate Sainsbury's reaching its 140th birthday this month, Abbott Mead Vickers BBDO has created a 60-second ad that takes viewers through the supermarket's history.
The spot, which aired last night on ITV, starts with a boy in 1869 dipping a soldier into an egg and continues by picking out a number of milestones and key events.
These include making good food affordable for all from its first store in Drury Lane in London in 1869, halving the size of its labels in 1944 to save wartime resources and first supporting fair trade in 1994.
The spot ends with a boy in 2009 dipping a soldier into a boiled egg and the line: "All eggs from cage-free British hens."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Data Analyst Direct Recruitment £40,000 - £45,000, London
- Lead Data Planning Consultant Direct Recruitment £85,000 - £100,000, London
- Senior Data Planner Direct Recruitment £55,000, East London
- Senior CRM & Insight Analyst Direct Recruitment £75,000 +, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition