M&S says sorry in "We boobed" ad campaign
By Staff, campaignlive.co.uk, Friday, 08 May 2009 09:55AM
LONDON - Marks & Spencer today launched full-page ads in national newspapers to apologise for its decision to add a £2 surcharge on the price of larger bras.
Under the headline "We boobed", the ad says the company had decided to charge more on the basis that larger bras cost more to make, but now admits that they "were wrong".
The climbdown came after a group calling itself "Busts 4 Justice" raised a nationwide outcry about the extra charge.
Group members had bought M&S shares and had planned to tackle the company's chief executive, Stuart Rose, on the issue at the company's annual meeting.
M&S will now reduce the price of its larger bras (size DD and above) by £2, and, from Saturday, will offer 25 per cent off all bras for a two-week period.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- BD & COMMUNICATIONS ASSISTANT Totum Partners £23000 - £27000 per annum, London
- Digital Strategist Kingsgate Recruitment Up to £40,000 plus bonus and benefits, Richmond upon Thames, London (Greater)
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review
- Domino's Pizza launches TV ad for cheese and smokey bacon stuffed crust
- Hovis appoints Mother to ad account