Publicis scoops £25m global Malibu

By Noel Bussey, campaignlive.co.uk, Thursday, 14 May 2009 06:00AM

LONDON - Publicis London has won the £25 million global advertising account for Pernod Ricard's Malibu.

Malibu…global win for Publicis London

Malibu…global win for Publicis London

It picked up the business following a pitch against the incumbent, Droga5.

The agency will now be briefed to create a marketing campaign, including TV, press and poster and digital, to run across nine markets.

Publicis' New York office previously handled the global Malibu account but lost the lead creative duties on the business to Droga5 in 2007.

However, it worked on global implementation duties for Malibu's most recent TV campaign in June 2008. That push consisted of two ads that showed people in cities being influenced by the Caribbean mindset.

One execution showed people going about their daily business wearing flip-flops, while another saw a reporter playing Frisbee.

Cyril Claquin, a senior vice-president at Malibu, said: "Publicis London demonstrated genuinely innovative thinking, and delivered exciting creative work that has strong potential to give Malibu real social currency and breakthrough among a highly exposed consumer target."

At the same time, Pernod Ricard is moving its Malibu Kahlúa International brands division, which contains Malibu and Kahlúa, into the recently acquired Absolut Company in Stockholm.

 

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Retail Store Designer Fashion & Retail Personnel Consultancy £30000 - £33000 per annum + bonus and benefits, London