By Kate Nettleton, campaignlive.co.uk, Thursday, 14 May 2009 10:45AM
The agency won the gong in the integrated group – one of four categories at the awards, which also include content and contact, innovative media and interactive.
There was a Grand Clio awarded in each category, with Droga5 scooping the top accolade in the content and contact section for its "Million" campaign for Million; Scholz & Friends in Hamburg, Germany, scoring top in the innovative media category for "the Doppelherz poem reading"; while Crispin Porter & Bogusky, Miami’s Burger King "Whopper sacrifice" was named top interactive campaign.
Meanwhile, Barack Obama’s presidential campaign, "Obama for America", scooped the top prize in the integrated category.
The only other London agency to scoop a gold was AKQA, which netted a gong in the interactive category for its "eco:Drive campaign" for Fiat.
The ceremony also saw Dan Wieden, the co-founder and CCO of Wieden & Kennedy, crowned with the lifetime achievement award, while Mark Cuban, the chairman and co-founder of HDNet, was also given an honorary Clio for his ongoing contribution to the advertising industry.
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.