The pack aims to promote the supermarket's new and more affordable "essential Waitrose" range in a bid to attract shoppers after basic food supplies rather than extravagant ingredients for special occasions.
Released: 22 May 2009
Waitrose 'essential' by Kitcatt Nohr Alexander Shaw
Waitrose is trying to convince consumers that "every day can be a Waitrose day" with a DM campaign created by Kitcatt Nohr Alexander Shaw.
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Credits
- Creative Type:
- Press
- Agency:
- Kitcatt Nohr Alexander Shaw
- Advertiser:
- Waitrose
Project nameEssential Waitrose
ClientNeil Stead, marketing manager (direct marketing), Waitrose
BriefTo promote the newly launched essential Waitrose range and help reposition Waitrose as offering the everyday and affordable, as opposed to just being somewhere to shop for special occasions
CopywriterPaul Kitcatt, Kate Flather
Art directorPhilip Keevil
PlannerChris Ridd
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