Warburtons first brand to partner Coronation Street's 50th anniversary
By Ed Kemp, marketingmagazine.co.uk, Tuesday, 19 May 2009 08:48AM
LONDON - Warburtons has become the first brand partner of Coronation Street's 50th anniversary, which takes place next year.
Under the deal, the bread brand is entitled to use an exclusive promotional logo, style guide and collateral for on-pack, TV, outdoor and event work. The logo was created by integrated agency BD.
ITV Global Entertainment plans to create a portfolio of promotional 'Best of British' brands from the FMCG and grocery sectors to support the year-long celebration. It expects to make further announcements regarding new partners in the coming months.
Following the deal with Warburtons, ITV Global Entertainment is expected to secure partners in the tea, coffee, chocolate and soap sectors, although other FMCG categories are also under consideration.
Coronation Street's 50th anniversary celebrations will centre on a theme of bringing families together. The show is currently sponsored by Harveys, the furniture store.
This article was first published on marketingmagazine.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Studio Manager Blue Skies Marketing Recruitment £29000 - £32000 per annum, Warwickshire
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure