CBS revealed as creator of 'time to consider' campaign
By Anne Cassidy, campaignlive.co.uk, Tuesday, 19 May 2009 12:15PM
LONDON - CBS Outdoor is behind a campaign running across the London Underground to engage people in a debate on controversial topics such as fox hunting, battery chicken farming, war and homelessness.
CBS said that the "time to consider" campaign, which has been running since the end of last month, has generated more than 1,000 comments so far on websites such as Facebook, Bebo and Twitter.
The anonymous campaign aimed to highlight the Underground’s ability to engage consumers and to enable brands to remain front-of-mind long after the actual media interaction.
The campaign ran across 35 stations on the London Underground network, and on cross-track projection, to help drive traffic to the website, and collate the public’s views and votes on the four emotive issues.
Mike Hemmings, London Underground brand manager, CBS Outdoor, said: "Using a standard Underground pack, we’ve shown that Underground advertising can be central in leading opinion, debate and awareness, not just within London, but across the UK."
This article was first published on campaignlive.co.uk
- Creative Communications Planner News UK Competitive, London
- Partner - International Media Agency Ultimate Asset £80000 - £90000 per annum + Great Benefits Package , West End
- UI/UX Designer | Leading Digital Organisation | Dubai Salt £40000 - £60000 per annum + plus relocation, plus benefits and bonus, Dubai
- Programmatic Executive - amazing lifestyle publisher Ultimate Asset £30000 per annum + bonus, Hammersmith and Fulham
- Senior Digital Designer Zebra People £50000 - £51000 per annum, City of London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'