Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
CBS revealed as creator of 'time to consider' campaign
By Anne Cassidy, campaignlive.co.uk, Tuesday, 19 May 2009 12:15PM
LONDON - CBS Outdoor is behind a campaign running across the London Underground to engage people in a debate on controversial topics such as fox hunting, battery chicken farming, war and homelessness.
CBS... campaign
CBS said that the "time to consider" campaign, which has been running since the end of last month, has generated more than 1,000 comments so far on websites such as Facebook, Bebo and Twitter.
The anonymous campaign aimed to highlight the Underground’s ability to engage consumers and to enable brands to remain front-of-mind long after the actual media interaction.
The campaign ran across 35 stations on the London Underground network, and on cross-track projection, to help drive traffic to the website, and collate the public’s views and votes on the four emotive issues.
Mike Hemmings, London Underground brand manager, CBS Outdoor, said: "Using a standard Underground pack, we’ve shown that Underground advertising can be central in leading opinion, debate and awareness, not just within London, but across the UK."
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Lead UI Designer: (User Interface, Interaction, Conceptual) Creative Recruitment £45000 - £65000 per annum + Negotiable, London
- Ad technology Platform Account Director Ultimate Asset £60000 - £70000 per annum + +comm+stock, London
- Senior Sales Manager Ultimate Asset £55000 - £60000 per annum + +50%+bens, London
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
