Sky emerges as favourite to buy Virgin TV channels

By Ian Darby, campaignlive.co.uk, Friday, 29 May 2009 09:50AM

LONDON - Sky has emerged as a clear front-runner in the race to buy Virgin Media Television, the company that owns brands including Living and Virgin1 and the sales house IDS.

Living...part of Virgin Media Television

Living...part of Virgin Media Television

Virgin Media’s bitter rival, which until last October was locked in a dispute which kept each company's channels off the other's platform, is said to have bid £160 million for the Virgin TV business.

Other bidders, including Channel 4 and RTL, are not thought to have gone beyond £100 million, according to a report in the Financial Times.

Sky is thought to be keen to bolster its content line-up, and the acquisition of Virgin TV would bring sought after content that targets both male and female audiences in the shape of Living and Bravo.

IDS is part of the package but is expected to continue selling inventory across the Virgin TV channels even if it is acquired by a rival broadcaster with its own sales house.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs