The Week: Advertising News - Jordan inspires Virgin ad
Campaign, 22 May 2009, 00:00am
Virgin Trains last week tapped into the tabloid mania surrounding the breakdown of Katie Price, aka Jordan, and Peter Andre's marriage, by putting out a tongue-in-cheek ad that appeared in London Lite with the strapline: "We'd get Peter back with Katie faster than a magazine deal." The ad was created by Miles Calcraft Briginshaw Duffy.
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