Agency: Bartle Bogle Hegarty
By Ed Kemp, marketingmagazine.co.uk, Wednesday, 03 June 2009 02:00PM
Aon will replace existing sponsor AIG from the end of next season.
The news follows months of speculation surrounding Premiership Champions' shirt sponsorship, with brands including Pru and Saudi Telecom reportedly in the frame.
Samsung, the shirt sponsor of Premier League rivals Chelsea FC were also mooted as a potential partner.
This article was first published on marketingmagazine.co.uk
Agency: CHI & Partners