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Digicom to sell for Sugar's Amscreen
By Maisie McCabe, mediaweek.co.uk, Tuesday, 09 June 2009 02:25PM
LONDON - Sir Alan Sugar's Amscreen has signed up Digicom, former CBS International chief executive Tom Goddard's digital out-of-home sales house, to handle its media sales.
Digicom boss Tom Goddard
In a deal with the potential to be worth seven figures, Digicom will now handle the media sales for the expanding network of Amscreen digital outdoor screens.
These include sites in BP petrol stations, GP surgeries and hospitals and in Powerleague five-a-side football centres.
Plans to launch the digital sales house were revealed in Media Week last year and the company officially launched in January. Amscreen is the first official client for Digicom, but it is understood to be in talks with other screen owners.
This article was first published on mediaweek.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
