VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Heinz launches USB-powered microwave
By James Quilter, Promotions & Incentives, Thursday, 11 June 2009 11:55AM
LONDON - Heinz is targeting office workers with a branded portable microwave, powered via a USB port.
Heinz: the Beanzawave
The device, dubbed Beanzawave, has been created for Heinz's microwavable Snap Pots products. It is sized just 6.2in by 5.9in.
Beanzawave uses frequencies similar to those used by mobile phones to maximise the low amount of power available from a USB port. It could also be powered by a lithium battery.
The prototype currently costs around £100 per unit although the price would come down significantly if Heinz produced the product in greater numbers. Heinz is awaiting consumer feedback before deciding whether to go into production.
Heinz initiated the project after research showed around 70% of office workers find it difficult to leave their desks to go out and buy lunch each day.
Speaking about the product Heinz Beanz marketing manager John Alderman said Snap Pots were developed to cater for the habits of UK workers who require a quick fix at lunchtimes. He said the microwave was an extension to this proposition.
This article was first published on Promotions & Incentives
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior PPC Account Manager (In-house) Step Ahead Recruitment £30-£40K, Staines, Middlesex
- Marketing Communications Assistant Michael Page Digital GBP11 per hour, St.Albans
- Senior Account Manager Michael Page Digital GBP30000 - GBP35000 per annum, Guildford
- Market Development Manager Michael Page Digital GBP40000 - GBP45000 per annum, Oxford
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
