Agency: Bartle Bogle Hegarty
By Staff, marketingmagazine.co.uk, Thursday, 11 June 2009 04:30PM
Dressed in a navy blue Giorgio Armani single-breasted suit, Beckham unveiled a campaign image which covered the entire front facade of Selfridges,
'David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham's new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges,' designer Giorgio Armani said.
This article was first published on marketingmagazine.co.uk