Mediaedge:cia wins £150m Activision Blizzard global media account
LONDON - Activision Blizzard, the US video-game developer, has awarded its first consolidated £150m media planning and buying business to WPP's Mediaedge:cia.
The appointment ends a four and half month global review, which pitted incumbents MediaVest and MPG against Omnicom's OMD and WPP's Mediaedge:cia.
The account includes online and offline briefs and incorporates the £7m media planning and buying business in the UK, based on 2008 data from The Nielsen Company.
The company was created after the $18.8 billion joint venture between Activision, which developed Guitar Hero, and Vivendi Games' games company Blizzard, which counts World of Warcraft among its best-sellers.
The global review was brokered by Russell Wohlwerth of Ark Advisors in Playa del Rey, California.
Other leading games included in Activision Blizzard's portfolio are Call of Duty, Tony Hawk, Spider-Man, X-Men, Shrek and James Bond.
The company has operations in the US, Canada, UK, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Romania, Australia, Chile, India, Japan, China, the region of Taiwan and South Korea.
This article was first published on mediaweek.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Marketing Communications Assistant Michael Page Digital GBP11 per hour, St.Albans
- Senior Account Manager Michael Page Digital GBP30000 - GBP35000 per annum, Guildford
- Market Development Manager Michael Page Digital GBP40000 - GBP45000 per annum, Oxford
- Online Marketing Executive Michael Page Digital GBP25000 - GBP30000 per annum, Manchester
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Twitter gives brands lead generation with new cards
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.