Agency: Grey London
By Ed Kemp, marketingmagazine.co.uk, Monday, 15 June 2009 09:30AM
The pitch was handled by the AAR and will see the McCann handle TV, with Momentum managing point of sale and digital marketing activity.
Subway had previously worked with Glasgow-based Frame, which developed the chain's 'Sub of the day' positioning in 2006. The incumbent participated in the pitch along with Iris and Krow.
This article was first published on marketingmagazine.co.uk